The Texas Forest Country Partnership has been the economic development engine for a 12-county slice of Deep East Texas since 1960. Its job is to attract, retain, and expand business across the region — work that depends on being taken seriously by site selectors, investors, and companies evaluating where to build. The website carrying that message wasn’t keeping up.
The old site didn’t reflect the scope of the organization behind it. The design was dated, the structure made it hard to find the things investors and prospects actually came looking for, and the experience fell apart on mobile. For a group whose whole pitch is “this region is open for business and ready to grow,” a website that felt behind the times worked against the message.
There was also a practical problem. TFCP needed a site staff could keep current on their own — news, events, board changes, investor information — without routing every edit through a developer. And the region’s most important sales tool, a development-ready site selection map, needed to live somewhere people could actually find it. On top of that, search visibility was thin: companies researching East Texas for advanced manufacturing, forest and wood products, healthcare, or tourism weren’t reliably landing on TFCP’s site.
We rebuilt TFCP’s web presence around the people it’s trying to reach — site selectors, investors, and businesses sizing up Deep East Texas — and around the staff who keep it running day to day. The result is a clean, modern site that matches the organization’s standing in the region, surfaces the tools that drive its mission, and gives staff full control of the content.
Established in 1960, the Texas Forest Country Partnership (TFCP) is a non-profit organization serving a 12-county area of Deep East Texas. Its mission is to coordinate and enhance economic development across the region — creating and running programs designed to attract, retain, and expand businesses and industries, and to generate and preserve jobs.
Working from Nacogdoches, the partnership focuses on advanced manufacturing, forest and wood products, healthcare, and tourism. It connects local, regional, state, national, and international partners to strengthen the regional economy, grow and retain a skilled workforce, and improve quality of life across Deep East Texas.
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