Lufkin Community Partners

A bright, hopeful identity for a nonprofit serving children and families across Angelina County. Multicolored hands, each with a heart in the palm, reach up inside the outline of a home, capturing the many-hands spirit of the organization while staying welcoming to families and trustworthy to donors.

Client Name

Lufkin Community Partners

Location

Lufkin, TX

Industry

Non-Profit

Project Completion

2022

The Brief

Lufkin Community Partners steps in for children and families moving through the Child Protective Services system in Angelina County, running the Rainbow Room and other programs that show up in the hardest moments. The identity had to lead with warmth and hope rather than the weight of those circumstances, so it would feel welcoming to the families being helped and trustworthy to the donors and volunteers the organization runs on.

Lufkin Community Partners

The logo MasseyMedia designed for Lufkin Community Partners, a nonprofit serving children and families in Angelina County: colorful raised hands inside a home.

The Concept

Many Hands, One Mission

Raised hands in different colors stand in for the volunteers, donors, and caseworkers who show up for local kids: no two alike, all reaching the same direction.

A Heart in Every Hand

Each palm carries a cut-out heart, turning "help" into something visibly given with care rather than obligation.

Sheltered by Home

The hands rise inside the simple outline of a house, the one thing every child in the system deserves: a safe, stable home.

Hopeful by Design

A full rainbow palette (a nod to the Rainbow Room) keeps the mark bright and optimistic, with a steady grey wordmark to ground it.

Color Palette

Primary
#FFFFFF
Word Mark
#58595B
Red
#E03A3E
Orange
#F5841F
Yellow
#FDB913
Green
#3AA935
Blue
#0098D8
Purple
#6E298D

The Finished Product

About Lufkin Community Partners

Lufkin Community Partners is a Lufkin, Texas nonprofit supporting children and families involved with Child Protective Services in Angelina County. Founded in 2008, it operates the Rainbow Room and other programs that provide essentials and support during crisis, relying on the generosity of local volunteers and donors.

  • FoundedAugust 2007
  • Who they serveChildren and families working with CPS
  • The Rainbow RoomAn emergency resource room

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