JM Outdoor’s biggest obstacle was its inventory itself. Billboard availability changes constantly as contracts start and end, but the company had no easy way to show prospective advertisers what was open, where it was, and what it offered. That information lived offline, which meant advertisers had to call to learn the basics, and the team had to track availability by hand. It was slow for customers and slow for staff.
The website needed to solve both sides of that problem at once. On the front end, advertisers needed to browse boards by location and see real options without picking up the phone. On the back end, JM Outdoor needed a way to manage that same inventory, keeping availability current and generating quotes without rebuilding a spreadsheet every time something changed. A standard brochure site could not do either. This called for custom programming and a real database behind the pages.
Visibility was the second challenge. Outdoor advertising is a local, competitive business, and JM Outdoor needed to be the company that shows up when a business searches for billboard advertising in the region. That meant building Local SEO into the site rather than bolting it on later.
Finally, the site had to look the part. To win advertising budgets, JM Outdoor needed to present as a professional, established operator with a modern, mobile-friendly presence. The challenge was to combine all of that, a working inventory system, quoting, strong local search, and a sharp design, into one custom-built site.
MasseyMedia built JM Outdoor a custom-coded, responsive website that works as both a sales tool and an internal management system, not just a brochure. At its core is a database-driven inventory manager that lets the company add, update, and display available billboards along with their locations, directions of travel, and specs. Advertisers can finally see what is open without picking up the phone, and JM Outdoor can keep that inventory current from one place instead of tracking it by hand on spreadsheets.
We paired that inventory engine with built-in quoting capabilities, giving the team a fast, consistent way to generate and manage advertiser quotes from the same system that powers the public site. That tightened the path from a prospect’s first question to a real, priced proposal.
Around the inventory, we developed clean, purpose-built sections for board locations, real estate, and artwork, each written in modern, mobile-friendly HTML so the site performs on any device. The design presents JM Outdoor as a professional, established operator, which matters when competing for advertising budgets in a relationship-driven regional market.
Integrated Local SEO ties everything together, helping the company get found by businesses across Deep East Texas searching for billboard and outdoor advertising. Rather than a static page that sits still, this site does daily work: it keeps inventory accurate, supports the sales process end to end, surfaces available boards to the right buyers, and strengthens JM Outdoor’s visibility in local search. The result is a custom platform that runs the business as much as it markets it.
JM Outdoor is an outdoor advertising company serving Deep East Texas. The business sells billboard space along the region’s highways and roads, helping local and regional advertisers reach drivers with high-impact outdoor placements. Outdoor advertising is one of the oldest and most effective ways to build brand awareness, and JM Outdoor gives East Texas businesses a way to put their message in front of thousands of people every day, in the specific communities they want to reach.
The company’s inventory is its product. Each billboard has a location, a direction of travel, a size, and an availability status, and the value of any given board depends on where it sits and who drives past it. That makes JM Outdoor’s business fundamentally about managing and presenting inventory: knowing what is available, where, and being able to show a prospective advertiser quickly. The company also handles related needs like artwork and real estate tied to its sign locations.
JM Outdoor operates in a relationship-driven, regional market where being easy to find and easy to do business with matters. Advertisers often start with a simple question, which boards are open and what do they cost, and the company that answers fastest tends to win the placement. For a business like this, the website is not a brochure. It is the front door to the inventory and a tool the company itself relies on to keep that inventory organized, which is exactly what made it a strong fit for a custom build.
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