When Dr. Jordan Walsh came to MasseyMedia, House of Bones was a brand-new practice opening in one of the most competitive chiropractic markets in Texas. It had no web presence, no online reviews, and no word-of-mouth to lean on. It was starting from zero against long-established Fort Worth chiropractors who already ranked well and had years of reputation behind them. The website could not just exist. It had to compete from day one.
That meant solving three problems at once. The first was visibility. Chiropractic is intensely local, and patients search by symptom and city, like “lower back pain relief” or “sciatica treatment near me.” To rank, the site needed real depth: dedicated, well-structured pages for each service and condition, not a thin one-page brochure.
The second was trust. A new practice has to overcome an obvious objection: why choose a chiropractor nobody has heard of yet? The site had to do the work reputation usually does, communicating Dr. Walsh’s credentials, the holistic philosophy, the team, and exactly what a first visit looks like, so visitors felt they already knew the practice.
The third was conversion. Traffic means nothing if visitors do not act. The site needed online appointment requests and new-patient forms built in, plus a way for patients to self-identify their problem and find the right starting point.
All of it had to feel warm and human, matching a brand known for its friendly team and therapy dog, while loading fast and supporting the Local SEO structure underneath.
MasseyMedia designed and developed a responsive, conversion-focused website built to launch a brand-new practice into a competitive Fort Worth market and start winning patients immediately. Rather than a thin brochure site, we gave House of Bones real depth: dedicated, well-structured pages for every service and condition, from chiropractic adjustments, massage therapy, and myofascial release to spinal decompression, cold laser therapy, and SFMA. Each page is written and organized so search engines connect a specific patient need, like lower back pain or sciatica, to a specific page on the site.
To turn visitors into patients, we built an interactive “Where is your pain?” body-map that routes people from a symptom straight to the right treatment, then placed online appointment requests and new-patient forms where they convert. A clean, calming layout introduces Dr. Walsh, her team, and even therapy dog Cheddar, so first-time visitors trust the practice before they call. Underneath, Local SEO drives visibility across the Fort Worth area.
House of Bones Chiropractic is a chiropractic and physical-medicine practice in Fort Worth, Texas, at 301 W Vickery Blvd. It was founded by its owner, Dr. Jordan Walsh, a board-certified chiropractor who earned a bachelor’s degree in Kinesiology from the University of Texas and a Doctorate of Chiropractic from Parker University in Dallas. She is certified by both the National Board of Chiropractic Examiners and the Texas Board of Chiropractic Examiners, and she built the practice around one idea: treat the root cause of a patient’s pain, not just the spot that hurts.
That whole-body philosophy shapes the care. Treatment plans are tailored to each patient’s history and goals, drawing on a wide set of techniques: chiropractic adjustments, massage therapy, myofascial release, spinal decompression, cold laser therapy, kinesio taping, SFMA, and X-ray. The practice regularly treats back pain, sciatica, neck pain, and shoulder pain, moving patients through clear phases from relief to correction to long-term wellness.
The office is also defined by its people. Dr. Walsh leads a small team that includes office manager Sumer Snyder and massage therapists Joanna Rose and Atticus Fincher, plus a therapy dog, Cheddar, who has become part of the brand. Patients describe the space as clean, friendly, and welcoming, and the practice earned Fort Worth “Best Of” and Neighborhood Faves honors in 2024. As a recently opened, owner-operated practice in a competitive market, House of Bones depends on local patients finding it online, which makes its website central to the business.
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