Are you a local business trying to stand out online? With so much competition, it can be tough to get noticed, but don’t worry. Local SEO helps your business appear in local search results, maps, and directories so nearby customers can find you first. Whether you run a restaurant, auto shop, or web design firm in East Texas, these five tips will help you rise to the top.
Claim and Optimize Your Google Business Profile
Google Business Profile (formerly Google My Business) is the most important tool for local SEO. If you’re not on Google Maps, you’re invisible to most people searching for services in your area.
To get started, claim your Google Business Profile. Then:
- Add accurate business info (name, address, phone, hours)
- Upload high-quality photos
- Pick the correct categories
- Ask customers for reviews
- Respond to reviews promptly
For example, check out how MasseyMedia IT helps businesses rank in local results.
List Your Business in Local Directories
Your business should be listed in as many trusted directories as possible. This helps with visibility and boosts your credibility in Google’s eyes. Start with these:
Pro tip: Make sure your business name, address, and phone number (NAP) are exactly the same on each listing. Small inconsistencies can hurt your rankings.
Want More Local Customers?
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Add Local Keywords to Your Website
Local keywords are how people search. Someone in Lufkin, TX might Google “IT services near me” or “East Texas web design.” You need to add those phrases to your website content, especially on these pages:
- Homepage
- Contact Page
- Service Pages
- Meta Titles and Descriptions
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Get Backlinks from Local Sites
Search engines trust websites that other sites link to. Getting links from local blogs, newspapers, schools, or organizations can make a big impact on your ranking. Try reaching out to:
- Your local Chamber of Commerce
- Partner businesses (ask them to link to your site)
- Local event pages (sponsor or participate)
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Use Reviews to Build Trust and Rank Higher
Online reviews are gold for local SEO. Not only do they help your rankings, but they also influence buying decisions. The more reviews (and the better they are), the more likely someone will choose your business.
Tips to boost your review count:
- Ask every happy customer to leave a review – MasseyMedia can help automate this for you.
- Make it easy by texting or emailing the link
- Respond to every review—good or bad—with professionalism
Local keywords are how people search. Someone in Lufkin, TX might Google “IT services near me” or “East Texas web design.” You need to add those phrases to your website content, especially on these pages:
Search engines trust websites that other sites link to. Getting links from local blogs, newspapers, schools, or organizations can make a big impact on your ranking. Try reaching out to:
