With over 3 million blogs being created every month, having a blog for your business gives you and your consumers a way to interact and get a better understanding of what consumers think about your products or services.
Having this understanding of consumer opinions, companies can improve their services to meet the needs of their consumers; building trust and credibility. Blogging can be beneficial for both small and large businesses.
One of the biggest benefits of blogging is that it increases traffic to your website. When uploading posts to your blog, your website gains another “page”. If you keep these posts applicable to your business, search engines will begin to notice and your ranking in search engines will increase. When a blog has new posts, it pings the search engines, and your website receives higher optimization.