MasseyMedia, Inc.MasseyMedia, Inc

YouTube is another tool businesses should add to their marketing arsenal

In January 2012, YouTube reported that more than four billion videos were being streamed on the site per day. As a subsidiary of Google, it‘s no surprise that YouTube is not only the No. 1 video sharing site, but also one of the top social media networks. There is some serious power behind these clips and blurbs being posted across the Internet, and this influence can be harnessed and utilized to the benefit of your business.


Twitter vs. Facebook: You must choose a side

In the battle of social media, the two main contenders are Facebook and Twitter. As difficult as it may be, you must choose a side. Not for all time, of course, but definitely for your next status update. How do you know what to post and where to post it? Does it even matter?