MasseyMedia, Inc.MasseyMedia, Inc

Loss Leader Marketing

Are you looking for a way to get your old customers back, gain new customers, and increase your sales? If so, Loss Leader Marketing may be a strategy that you should consider. The loss leader strategy is fairly simple. This strategy involves selling a particular item at a steep discount, or even a loss in order to attract new customers into your business. The objective is to lure consumers into your store so that they will not only buy the bargain item, but other items that are not sold at a di...

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